So use “you”, “your” and other words that add a personal touch to your headlines. The more relevant a headline feels to each person reading it, the more likely they are to convert. Doing this can take a headline from “just another marketing message” to “a message that’s relevant to me” and one worth pausing to think about. Instead of writing your Facebook ad copy-headlines included-for your audience as a whole, write to one individual using the second person. They also work for Google Ads, LinkedIn advertising, and other types of paid ads on social media channels.) 1. However, here are some of the top tips for writing killer headlines for your Facebook ads. There are many copywriting techniques out there and different types of ads call for different approaches. Tips for writing your best Facebook ad headlines Here are some tips for avoiding that outcome and instead writing high-converting ad headlines. If it's not, you'll struggle to get your clickthrough rate (CTR) and conversion rate where you want them to be, and waste a lot of money in the process. It has massive potential for businesses and entrepreneurs.īut, of course, how well your ad campaigns perform depends on whether or not your Facebook ad copy is attention-grabbing and compelling. It's no wonder that, out of all the paid advertising options on social media channels out there, Facebook is among the most popular. The average Facebook ads conversion rate is 9.11%, which can mean a great return on investment if you’re able to keep your ad spend under control. Updated ApOriginally published July 14, 2018.6 Tips to Help You Write the Best Facebook Ad Headlines Hopefully these are some actionable tips you can implement into your real estate business right away! Learn more about mastering a Facebook-centered lead generation strategy at my complete guide for real estate agents on Facebook. Driving clicks and eyeballs to your website won’t help if your website isn’t optimized to earn their trust and contact information. Spying on the competition has never been easier! There is no excuse not to generate leads with a high converting campaign using these real estate agent advertising examples for your own business.Īnd remember, your landing page is just as important as your advertisement. Volume may be limited depending on your area, but it might be worthwhile in combination with your other prospecting strategies. The leads are reasonably priced, though you have to work them. That said, it is also an option for investor-friendly agents or outright investors. That may not seem so great at first, but many of these responders are better off listing traditionally, and just need an agent to show them the way. ZBuyer gets seller leads by advertising cash offers for homes. Be sure when browsing ads for ideas to click through the ad to see what they’ve got going on with their landing page.įor example, below is the Offrs landing page for their home valuation ads. But if you want a branded and highly customized call-to-action to capture buyers and sellers, you will need an effective landing page. You can capture contact information directly within Facebook if you prefer. You need to turn them into Facebook leads. It’s not acceptable simply to send visitors to your real estate website. Just as important as the ad is the landing page. I have a list of a few agents using Curaytor and those using Ylopo if you want to stalk their ads. These are going to be some of the best Facebook ads and ad copy worth copying. Both are marketing platforms that are heavily geared toward generating real estate leads on Facebook. So which real estate pages are running the best ads? For this, I’ve decided to first turn to agents using Curaytor and Ylopo. And voila! I have a decent picture of ads and landing pages that successful agents are employing in their Facebook marketing!
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